Motive has grown into one of the largest fleet technology companies in North America, with more than $600 million in annual recurring revenue (ARR). Its December 2025 IPO filing shows that most of the people behind that business work outside the United States, even though nearly all of its revenue comes from US and Canadian customers.
What the filing says
As of Sept. 30, 2025, Motive had 4,508 full-time employees, including 3,520 outside the US, according to its Form S-1 with the Securities and Exchange Commission. That is about 78% of the workforce. The filing names "key hubs in the United States and Pakistan" and says a majority of employees are located in those two countries. Motive also lists offices in North America, the United Kingdom, India and Taiwan.
The same filing says customers in the United States and Canada accounted for more than 99% of revenue in 2024 and in the first nine months of 2025. About 91% came from US customers alone. Of its full-time staff, 415 provided customer service support; the filing does not break that number down by country.
From KeepTruckin to $600 million in ARR
The company was incorporated in 2013 as KeepTruckin, co-founded by chief executive Shoaib Makani and Obaid Khan, who now sits on the board, among others. It started as an electronic logging app for hours-of-service compliance and expanded into GPS fleet tracking, AI dash cams, equipment monitoring and spend management before renaming itself Motive in 2022.
Revenue was $310 million in 2023 and $370 million in 2024, according to the S-1. On Sept. 10, 2026, Motive said ARR had crossed $600 million, growing 30% year over year, and that ARR from customers spending more than $100,000 a year grew nearly 60%. It serves nearly 100,000 customers. ARR is a forward-looking measure of contracted subscriptions and is not the same as reported revenue.
Support roles in Islamabad and Lahore
Motive's current job postings show Pakistan-based staff in customer-facing technical roles, not only back-office work. A posting for a Technical Account Manager for enterprise accounts, remote from Islamabad and Lahore, describes the job as the "primary technical point of contact" for strategic, enterprise and mid-market accounts. Duties include owning cases through to resolution, finding the root cause of bugs and reporting them to engineering, and writing SQL queries to spot emerging issues. The role works 6 p.m. to 3 a.m. Pakistan time, which lines up with the North American business day.
A second posting, for a Manager of Technical Support Engineering in the same cities, leads a layer of managers across multiple support pods. It serves as "the senior escalation leader for critical customer issues, major incidents, and strategic accounts" and owns queue health and backlog strategy.
The postings show that Pakistan is part of how Motive supports its largest customers. They do not show how support headcount is split between countries, or that Motive has moved US support jobs overseas.
What it means for fleets
Global support teams are common across fleet software, and where a support engineer sits matters less than how fast and how well problems get fixed. But telematics support is often time-critical. An ELD that stops recording hours, cameras that go offline, or lost visibility on a jobsite machine can stop work the same day.
Fleets evaluating any telematics provider can ask direct questions: which team handles their account and during which hours, how escalations reach engineering, and what response times are written into the contract. Enterprise buyers in particular can ask whether they get a named technical account manager and where that person is based.
Funding and the withdrawn IPO
On Sept. 10, 2026, Motive announced more than $1.3 billion in growth financing from General Catalyst's Customer Value Fund. It withdrew its S-1 at the same time, saying it "remains well positioned to pursue a public listing in the future." The company said the money will go toward its AI platform, products such as Maintenance and Operations Intelligence, and expanding its sales teams across customer segments and regions.
The filing does not say how much Motive saves by staffing outside the US, and the company has not disclosed it.
